Forty-five p.c of respondents stated they anticipate their very own income and profitability numbers in 2023 to exceed these of 2022 if the tech sector thrives. A extra cautious 44% of respondents stated they count on steady outcomes on par with the 12 months previous, even when the tech sector does properly. And lastly, roughly 8% mentioned they nonetheless anticipate a decline in revenue and profitability even when the tech trade performs on the optimistic facet of the financial equation. Those predictions are correlated across all firm sizes, from the smallest channel agency to these with greater than 500 staffers. Integration is also a brand new concern within the area of information management/analysis. Analytics is still the end objective, but bringing the info into a comprehensive starting point is still a serious problem.

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A doubtless explanation for larger optimism at greater firms …